Sports & Outdoor PPC Case Study

Strategic Growth for 𝙎𝙥𝙤𝙧𝙩𝙨 & 𝙊𝙪𝙩𝙙𝙤𝙤𝙧 Brand 𝙋𝙋𝘾 𝘾𝙖𝙨𝙚 𝙎𝙩𝙪𝙙𝙮

Brand Overview

Sports & Outdoor PPC Case Study

𝘏𝘰𝘸 𝘞𝘦 𝘛𝘰𝘰𝘬 𝘈 𝙉𝙚𝙬 𝙎𝙠𝙪 𝙁𝙧𝙤𝙢 0 → £44,815 𝙞𝙣 7 𝙈𝙤𝙣𝙩𝙝𝙨

Challenges: Low sales, PPC inefficiencies, weak listings, declining Subscribe & Save (S&S) buyers, and lack of brand dominance.

The Real Story

A brand launches a single SKU in the Sports & Outdoor category — one of the most competitive, expensive, brutal niches on Amazon.

No reviews.

No audience.

No organic ranking.

Just a product… in a battlefield.

7 months later?

£44,815.19 in sales
1,909 units sold
24% ACOS
13% TACoS

This is how we did it.

𝐎𝐮𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 (𝗧𝐡𝐞 𝗦𝗲𝗹𝗹𝗦𝗰𝗮𝗹𝗲𝐬 𝐒𝐲𝐬𝐭𝐞𝐦)

The Bottleck

Amazon doesn’t care how “good” your product is.

It only cares about:

Relevance – Ensures the message or offer directly aligns with the audience’s needs and context.
Conversion – Measures how effectively interest is turned into a desired action or outcome.
Velocity – Tracks the speed at which prospects move through the funnel or process toward completion.

Without them, your product is invisible.

Our job: make it un-ignorable.

The PPC System

𝐄𝐱𝐚𝐜𝐭 = 𝐌𝐨𝐧𝐞𝐲

We built the foundation on high-intent exact match keywords.

Why?
Because exact match brings buyers, not browsers.
Buyers → Sales → Ranking → Organic snowball.

𝐀𝐮𝐭𝐨 𝐅𝐞𝐞𝐝𝐬 𝐌𝐚𝐧𝐮𝐚𝐥

Auto campaigns = data mining.
Manual campaigns = scaling.

We extracted every profitable term weekly and moved it to exact.
This prevents wasted spend and forces Amazon to show us to the right people.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

We stole traffic from:

Low-review competitors
Higher-priced competitors
Weak listings

This is the lowest-cost way to win impressions in a crowded category.

𝐁𝐢𝐝 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭𝐬 𝐭𝐡𝐚𝐭 𝐅𝐨𝐫𝐜𝐞 𝐑𝐚𝐧𝐤𝐢𝐧𝐠

We boosted:

Top of Search: +15%
Rest of Search: +10%
Products Pages: 0% → protects ACOS

This forced Amazon to push us into premium placements —

where buyers actually convert.

The Number That Speak

£44,815.19 total sales
1,909 total units
24% ACOS (controlled & profitable)
13% TACoS (proof of organic growth)
Dominated rankings in a high-competition niche

You don’t hit these numbers unless the PPC system works.

The Takeaway

Most sellers run ads like a slot machine.

We run ads like a control system.

We control spend.
We control profitability.
We control placements.
We force Amazon to rank the product.

This is how a brand with one SKU broke £44K in a niche where even established brands bleed money.

IF Your Are An Amazon Brand

and you want results like this:

Lower ACOS
Lower TACoS
Higher organic ranking
Higher volume
Faster scaling

Then you need a PPC system, not hope.

We build that system.